Jebbee | Check Out Our Brand Guidelines

Brand Guidelines

We're not big on rules, but we've created a set of guidelines to help you bring our brand to life.

On this site, you'll find high-level guidelines and the assets our partners use most. Check out our Purple Asterisk Guide if you'd like to take a deeper dive into our brand.

Download Guide

Purple Asterisk Guide

Our Personality

Our brand is defined by these traits that we put into action across all our campaigns and channels. It's flexible enough to work across the entire Jebbee ecosystem, while keeping our place as a pioneer who breaks the rules for all the right reasons.

Logo

Whenever possible, the Jebbee logo should be black with the purple asterisk. In cases where we want to make an impact by using a black or purple background, the logo can be white. Color combinations are shown in order of priority.

Download Logo

Safe Zone

The baseline measurement here is to use the x-height of the letters—from the baseline to the top of the “e,” for instance, as the guiding element.

Icon

The Jebbee icon should ideally be purple. White and black are acceptable alternatives when higher contrast is required. The color combinations are listed in order of priority.

Download Icon

Solo

Circle

Rounded Square

Square

Safe Zone

The spacing around the icon—when separated from the logo—is a little different. use a measurement that equals a quarter of the height of the icon to determine the suggested minimum space around the mark. There can be more space utilized but it's recommended we do not use less space than what's shown here.

Color

Jebbee purple serves as our primary brand color, embodying the fresh and unique essence of our identity while standing apart from traditional entertainment palettes. Black is our secondary color, complementing purple and providing contrast when used together.

Primary Colors

Jebbee Purple HEX #a44af9 RGB 164, 75, 249 CMYK 36, 72, 0, 1 PMS 2587 C

Black HEX #040405 RGB 4, 4, 5 CMYK 20, 20, 0, 98 PMS Black C

Cool Grey HEX #f7f7f7 RGB 247, 247, 247 CMYK 0, 0, 0, 3 PMS Cool Gray 1 C

Secondary Colors

Chartreuse Yellow HEX #d8e557 RGB 216,229,87 CMYK 6, 0, 62, 10 PMS 380 U

Electric Aqua HEX #1cb9ea RGB 28, 185, 234 CMYK 88, 21, 0, 8 PMS 2995 C

Electric Blue HEX #123deb RGB 18, 61, 235 CMYK 92, 74, 0, 8 PMS 2728 C

Tertiary Colors

Lavender Mist HEX #efe5fd RGB 239,229,253 CMYK 6, 9, 0, 1 PMS 2635 C

Dust HEX #323232 RGB 50, 50, 50 CMYK 0, 0, 0, 80 PMS Neutral Blk C

Smoke HEX #123deb RGB 18, 61, 235 CMYK 92, 74, 0, 8 PMS 2935 C

Silver HEX #c6c6c6 RGB 198, 198, 198 CMYK 0, 0, 0, 22 PMS Cool Gray 4C

Typography

Typography serves as our visual voice, adding depth, expression, and personality to our message. The Jebbee logo is crafted using the Garamond Narrow Bold> font, while our website and mobile applications feature the STIX Two Text and Outfit font families.

Download Garamond Narrow Bold Font
Download STIX Two Text Font
Download Outfit Font

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